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      <image:title>Work - Genius Pack in-store event collaboration</image:title>
      <image:caption>Lead the pack.</image:caption>
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      <image:title>Work</image:title>
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      <image:title>Work - Seattle, University Village</image:title>
      <image:caption>A brand-new store for brand-new tech. Shop the latest tech products the world's never seen before.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a35b9f2e69cf5baf8f318e/1506130473907-JXSJVN5RD3K5ZDLPQWJ2/image-asset.jpeg</image:loc>
      <image:title>Work - Billboard, 101 Freeway San Francisco</image:title>
      <image:caption>When b8ta launched its flagship store in San Francisco, it wanted to increase brand awareness among a B2B audience.</image:caption>
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      <image:title>Work - See what the world's creating</image:title>
      <image:caption>B2C-focused teaser campaign for b8ta's upcoming store launch in San Francisco.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a35b9f2e69cf5baf8f318e/1505418268743-NJUWC93CDJJEZ5KKTFIU/Billboard_SM_Digital_.jpg</image:loc>
      <image:title>Work - Uncover something innovative</image:title>
      <image:caption>Post-launch B2C campaign for b8ta's new store at Santa Monica Place.</image:caption>
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      <image:title>Work - Thoughtful</image:title>
      <image:caption>It's not the thought that counts. It’s the love that goes into giving something meaningful and wholly unique. This holiday season isn’t about the thought, it’s about what happens when the thought comes to life. Discover innovative gifts you can’t find anywhere else in our 2016 holiday gift guide, curated for the ones who don’t just want what’s new, they want what’s next.</image:caption>
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      <image:title>Work - VR You Ready for This?</image:title>
      <image:caption>Facebook's Oculus partnered with b8ta to showcase its virtual reality headset, allowing visitors to schedule or drop in for a live demo. To kick off the partnership announcement, we hosted an in-store event to raise awareness and excitement.</image:caption>
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      <image:title>Work - Blog development and content strategy</image:title>
      <image:caption>  The goal was to design, develop, and launch a new company blog for JazzHR after its rebrand from The Resumator.</image:caption>
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      <image:title>Work - Ebook, employee engagement</image:title>
      <image:caption>Jazz and Entelo had a shared goal: help companies recruit top candidates. To help generate leads, I teamed up with Entelo to create a piece of content that addressed a top HR concern across industries and company size: employee engagement.</image:caption>
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      <image:title>Work - Sunglasses that Snap.</image:title>
      <image:caption>Snap partnered with b8ta to sell Spectacles across b8ta stores, allowing visitors to try the camera sunglasses firsthand before buying. To announce the partnership, we launched a campaign with out of home mall signage, in-store signage, email, and social.</image:caption>
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      <image:title>Work - Who's Your Bay Area Dad?</image:title>
      <image:caption>The goal was drive traffic to b8ta’s Palo Alto store and establish it as the go-to Bay Area destination for the best Father's Day gifts. The strategy was to create a story around dads and tech products in a blog post and print ads then promote via hyper-local media partnerships. I created five familiar Bay Area dad archetypes then paired them with a tech product sold at b8ta.</image:caption>
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      <image:title>Work - The Future Is Multi-Dimensional</image:title>
      <image:caption>I pitched the concept and wrote the copy for this kinetic text video to promote the Design &amp; Manufacturing Expo in Minneapolis. The goal was to build excitement around an expanding industry and key growth initiative—3D printing—and create awareness of the live event that centers around it. The short format was used as pre-roll and promoted across social and digital channels targeting engineers and attendees.</image:caption>
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      <image:title>Work - Why Cars Are the Next Consumer Electronic</image:title>
      <image:caption>I story-boarded, produced, and directed this promotional video for Drive World Expo, an inaugural autonomous vehicle event held in Silicon Valley. The goal was to tell the story around how cars are becoming the next great consumer electronic, thanks in part to the embedded systems that go into them. It aimed to reach an audience of engineers and automotive innovators, creating both a sense of community around those working on the technology and excitement for the future we will all be a part of. The video was promoted across digital channels to attract targeted attendees, exhibitors, and speakers. Filming and editing by Satva Leung.</image:caption>
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  <url>
    <loc>https://www.jilliankurvers.com/magazine-clips-7x7</loc>
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    <lastmod>2017-09-25</lastmod>
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      <image:title>Magazine Clips, 7x7 - 7x7 magazine</image:title>
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      <image:title>Magazine Clips, 7x7 - 7x7 magazine</image:title>
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      <image:title>Magazine Clips, 7x7</image:title>
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      <image:title>Magazine Clips, 7x7</image:title>
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      <image:title>Magazine Clips, 7x7</image:title>
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  <url>
    <loc>https://www.jilliankurvers.com/about-jillian-kurvers</loc>
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    <priority>0.75</priority>
    <lastmod>2025-02-04</lastmod>
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      <image:title>About Jillian Kurvers</image:title>
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